The Beraterverbund am Mittelhafen is a union of four different partners within the law and business consulting world. When they decided to merge they contacted us to find a name for the group as well as develop a new corporate design. It was important that the design would be suitable for all partners individually – as the partner companies would keep their names and still work separately – as well as for the whole group.
ART DIRECTION 2020-2022BRANDINGBeraterverbund am Mittelhafen
Print media
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Corporate Identity
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Webdesign
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Animation
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Print media • Corporate Identity • Webdesign • Animation •
The new key-visual uses abstracted forms of different glass models they sell. The forms can be coloured either in the three main brown tones or in the six supporting pastel colours. These combined shapes can then be overlapped to be used as a base for texts or as aesthetic visuals.
To inform the employees of the corporate design change and move to a new office this animation was shown at an internal conference.
Design & Art Direction: Julia PoeppelMann
While working at Living Concept Werbeagentur
Photos by © Andreas Löchte