This longstanding magazine which is widely known nationally and internationally in the horse breeding community was completely redesigned. The first layout of the magazine was done by me and filled with information by the client who later got a master document to design subsequent issues.
ART DIRECTION
2021-2022
BRANDING
Oldenburger –
Breeding & Sport

Editorial
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Magazine
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Editorial • Magazine •
It was important to reflect the prestige and traditions of the accomplished breeding union within this redesign. Additionally, all articles are now available in English and German.
The master document consists of different page layouts as well as colours, fonts and icons which the client’s designer can easily use.




Design & Art Direction: Julia Poeppelmann
While working at Living Concept Werbeagentur