The Great Fizz
Branding for and visuals for 'The Great Fizz', a non-alcoholic beverage company selling mocktails in a can. The goal was to show that non-alcoholic drinks don't have to be boring!
PERSONAL PROJECTBRANDING2022
Corporate Design
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Packaging
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Beverages
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Corporate Design • Packaging • Beverages •
Mocktails are on the rise!
They have become increasingly popular over the last few years, but the packaging can lack attractiveness. This colourful packaging is targeted towards a younger generation of party-goers, who want to enjoy a night out without the gruelling hangover the next morning.
There are three different logo variants. The primary logo (left), a secondary logo (middle) and the logo mark (right). The colours correspond to the different flavours of the cans.
The fonts – Juniper St Medium and Novecento Sans Demibold – are remarkably contrasting but are complementing each other perfectly.
When used in advertising or on the packaging, the logos are coloured corresponding to the flavours.
